Your voice counts in so many ways


The customers of one big name financial institution spoke. Their voice was loud and clear. And that collective voice made the cookie crumble – at least for a while. In case you haven’t heard, Bank of America (BofA), one of the nation’s largest financial institutions (JPMorgan Chase is number one according to a recent article in the New York Times), has decided to abandon its plan to charge its customers a $5 fee to use their debit card for purchases.

Imagine – big business listening to the people who keep it in business. Why the change of plans? Could they not handle the outpouring of complaints? Maybe the looming Bank Transfer Day planned for Saturday, November 5 had something to do with it.  Perhaps Molly Katchpole, the 22-year old from Washington who used Change.org to organize a 300,000+ signature collection platform had a bit of influence. Maybe BofA customers were upset with their bank’s decision to cut thousands of jobs to allegedly save money but yet chose to add yet another fee. One thing is certain, BofA and the others (Wells Fargo, SunTrust, JPMorgan Chase, Regions Financial) will have something else up their sleeve that they’ll spring on their customers once this debit card fee dust settles. You don’t have to be a savvy, degreed financier or Wall Street analyst to know that they’ll have to make up for lost income somehow.

The media – social and mainstream – will let us know in due time. For now, there’s a lesson to be learned here. Don’t ever think your voice doesn’t matter. It does matter. In fact it’s one of the most powerful tool you can use. Remember the old shampoo commercial from the 1970’s? The lady in the commercial told 2 friends about how great the shampoo was. And they told 2 friends. And they told 2 friends. And so on and so on. Good news travels fast. Bad news travels even faster. Fast-forward to 2011 — all you need to do is update your status on Facebook, post on your blog, tweet, text, rant in a YouTube video, or start a grassroots campaign on Change.org and voila, you’ve just told hundreds or thousands within a fraction of time. Your voice becomes the enabler of change.

Your voice can make a huge difference and companies should be willing to listen. Voices indirectly pay their salaries. That’s why at Members 1st we listen.  We make channels available to you to let us know what you want, need, and how you feel about the way we conduct ourselves as a member-0wned organization. Your voice drives what products and services we offer. Your voice drives the changes in how we deliver those products and services. Your voice counts as we lack stockholders but have a volunteer board of directors who come from our membership (if you don’t have an account with us, you can’t be a board member).  Bob Marquette, our President & CEO, strives for nothing less than our delivering to you what he calls an “unparalleled experience” at all times and all of our associates are expected to serve you in that capacity.

Don’t ever think your voice doesn’t matter in business, banking, or any other realm. Someone once said, “If we don’t take care of our customers, someone else will.”  So if your bank isn’t taking care of you, come see us.

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